When should you update your website?

How do you know when it’s time to update your website?

This isn’t as straight forward an answer as I’d like it to be. Basically, if it’s been more than a year or two … it’s been too long. Search engines like fast, your audience likes simple and everyone likes attractive. If it’s been a few years since you’ve really looked at the speed, structure and user experience of your website then you’re due.

Another question is, do I need an entirely new website? Maybe not. You might just need to restructure and update your content. Finding a professional who’s specialty is web design will be your first step. A professional web designer will be able to tell you whether you need to overhaul the site or if you can get away with a good spring cleaning. Here are a few clues that might help you figure out whether it’s time to call someone for an update:

If you don’t have someone dedicated to running updates on a CMS, like WordPress, and you don’t ever login … you probably need an update.

If you look your website up on a mobile device and it isn’t immediately usable (no pinching, zooming or panning around the screen) … you probably need an update.

If it takes your page longer than 1-2 seconds to load … you probably need an update.

If you haven’t updated imagery or content in the last six months … you probably need an update.

If anyone has ever made any of these comments to you:

“I couldn’t read the text on my phone.”

“I had to zoom in to tap a button.”

“I couldn’t find the information I needed.”

… or anything similar to these … you need an udpate.

Still unsure whether you need an update? No worries.

free website audit report

I realize that budget is often a factor in deciding how often to maintain a website. That’s why I offer free website audits. This includes an SEO report as well as a design and user experience report and a mock-up of a new design concept.

Your website should make your life easier. I would love to help you improve your branding and marketing.

request your audit today
2018-10-19T14:57:09+00:00October 26th, 2018|

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