Project Description

Roll-In Cuban Food Truck Branding

Last summer I got to work on this extra fun logo and truck graphic for a new food truck. They specialize in Cuban sandwiches. I saw the truck this morning sitting outside a local vinyl shop and got so excited that they’re finally going to get up and running!

I used a super fun color palette inspired by the bright, festive colors you’d see in Havana, Cuba. They wanted the local culture and flavor incorporated into the branding. I added the pin striping to the logo type, inspired of course by the beautiful classic cars you’ll see driving through Havana. I also created a larger graphic that incorporates the Havana skyline, palms and a purple classic car. I didn’t forget about the dancing and musical influences either. This was super fun to work on and I love seeing this stuff come to life. I can hardly wait to catch them rolling through town so I can try some of their food!