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A Simple Project Born of a Great Passion

So I met Mary Grace Wallace at Startup Weekend in Spartanburg back in the spring of 2014 working on the Deals to Heal pitch. I had a blast and she is a force to be reckoned with when it comes to what she believes in. She started WritefullyHis after a trip to Uganda and, well, it’s become much more than just pretty paper.

Where I Came In

Grace was asked to speak at the 2014 Carolina Alliance Bank Women’s Luncheon and needed a presentation to go with her speech. She contacted me and we quickly got started. I sifted through the hundreds of beautiful photos from her trip to Africa as well as created a few custom images to finish out the presentation. I had the privilege of attending the luncheon as Grace’s guest and although her talk was relatively short, you could feel the passion this young woman has for what she is doing. Watching the video of Grace visiting these children in Uganda and hearing her tell the story of how her business came to be, I was moved to tears. More than once.

Telling a Story and Tying it All Together

What started as some typesetting, image editing and info graphic building became something that told a story and caused the audience to sympathize with millions of children in a far away country. A presentation isn’t just a bunch of slides filled with boring statistics and facts. An effective presentation should do a few things:

  1. You should tell your story as simply as possible. “A picture is worth a thousand words.” Make it something your audience will want to flip through.
  2. Your slides should flow from one to the other and make sense. Play the presentation without your script. Does it still make sense?
  3. Consider your audience. Even though you are selling something specific, your venue and your audience should be taken into consideration. How you present your presentation and how you prepare your script should depend, in part, on who you are speaking to.

Have you ever used a presentation to promote your product or service? With sites like SlideShare promoting presentations and Prezi helping novices build them maybe you should consider putting one together. Adding creative and illustrative imagery to a talk can really make a huge impact on your audience. It doesn’t have to be anything complicated either. A neatly laid out PDF is something that every computer can play and features like hyperlinks and page transition effects can be added to make it even more robust. How could your business use a professional presentation design?

Grace’s Testimonial

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