Bella Dance Studio – An Eclectic School of Creative Movement
Georgia Burnett followed her passion and after ten years of taking classes herself she opened Broad Street Bellydance in March of 2014. What started as a small room in the back of a Spartanburg gym grew into a full blown dance studio on Main Street in Downtown Spartanburg. With the support of mentors and her husband, Georgia has expanded her curriculum this year to include not only her own bellydance callases but has welcomed instructors teaching everything from Hula Hoop to Hawaiian Hula, Bollywood and Salsa. Her vision for an all inclusive, safe place for women to feel comfortable in their own skin has become a reality.
“Our mission is to introduce the art of bellydance to Spartanburg. We also use that platform to promote positive body image, self acceptance, self esteem and self confidence in women.”
The Project Scope
Georgia originally came to me seeking to rename and rebrand Broad Street after closing on a Main Street location. She named the studio after her daughter, Bella, and wanted the custom hand drawn illustration gifted to her by a friend incorporated in the logo. The design had to project professionalism as well as an all-inclusive, welcoming and multi-cultural environment.
In addition to the logo, I created a custom seamless background for her to use in print and web applications. The Moroccan themed background was designed to be screened back in order to overlay text.
The logo was handed over to a local sign shop where her outdoor signage was created using vinyl with an acrylic overlay that gives her logo a polished, three dimensional appearance.
Business cards and flyers were created as part of her branding package and I provided her with a flyer template so that she could create her own flyers without having to get in touch with me.
Later this year Georgia and I plan to work on a newly designed website that will drive class registration, offer information and a student only area to share videos and class details.
I’ve been extremely lucky to work with Georgia on her newly branded business and love watching her grow and expand. I’ve even taken one of her introductory bellydance classes! You have to check her out at BellaDanceSpartanburg.com!