The concept of branding has been around for hundreds of years. Originating from the Norse, “Brandr”, meaning “to burn”, this practice has been used to brand everything from livestock to the first crates of mass manufactured goods in the 1800’s to the Coach bag you got for Christmas last year (I wish). In it’s simplest form, your “brand” in it’s simplest form it is a logo. At it’s core, branding is putting your logo together with your message and your mission and your vision and your imagery. It’s how you define yourself and how your audience perceives you.
My branding services include everything from logo design to printed identity materials like business cards, brochures and letterhead and custom branded photography.
I believe that the single most important part of building your business is right at the beginning. It’s the tone and the message you decide to use in defining your brand. I found this great article on the history of branding you might enjoy.